Thomy
Roadshow

98% of Swiss people know the Thomy brand. Thomy now offers its consumers premium and chilled products and invited tenders for a national roadshow as part of the launch. We were able to win the pitch with our creative visualization of the idea. According to Thomy, the decisive factor was the creative visualization of the slogan, its brand impact and the associated understanding of the Thomy brand.

The gigantic globe with a diameter of 6 meters was able to achieve an unmistakable long-distance effect. We were responsible for the creation and conception of the idea and its implementation. The stand was designed and planned by us, implemented as a 3D model and finally set up by our logistics department. Digital integration was also taken into account. We used livealytics, the offline analytics tool for live marketing, to measure visitor frequency and how long they spent at the stand.