Fully in the sense of the expression “pure pleasure”, coffee drinkers were able to put their taste buds to the test at 13 locations between 20 April and 3 June. A specially conceived roadshow module turned into a Delizio feel-good oasis in three train stations and ten malls in the German- and French-speaking parts of Switzerland. We invited passers-by to take a blind taste-test of two coffee competitors and choose their favorite.
We took on the design, creation and production of the entire event. In addition, we single-handedly planned and constructed parts of the furnishings. Furthermore, we proved our digital know-how: We were commissioned not only for social media, but also developed the rating app. During the 31 days of activity, 94 promoters worked 3571 hours over 384 shifts.