Migros was one of the first customers to test our new micro-influencer platform SWISSPER. After 17 years of experience in live-marketing, our promoters are now also online and active as micro-fluencers.
For Migusto, the micro-influencers were commissioned to post a contribution on the subject of pumpkins and food. The content was deliberately left open so that the contributions would appear authentic. The result was a successful campaign to increase reach with a high level of credibility and commitment.
All processes were handled centrally by us. We put together the Micro-Influencer Pool on the basis of the demographic target group, guarded the process and provided the customer with reporting with all relevant key figures.