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Sampling Coop mini-newspaper

For the launch of the newly revised online and mobile presence, the Coop newspaper appeared once in mobile phone format and was distributed at various railway stations.

With 3.4 million readers, the Coopzeitung is the largest newspaper in Switzerland.  In order to draw attention to the new online and mobile offering, the newspaper was distributed once only in mini format at Zurich and Basel railway stations.

We were responsible for the implementation of the station samplings including delivery of the mini newspapers by our logistics partner Prolag Logistics AG. We designed and produced the sampling scales and recruited and trained the staff.

 

FACTS

  • Coop newspaper in mini format
  • 105'000 samples
  • Railway station Zurich, Basel, Berne and Lucerne