Iced Espresso with milk foam, watermelon syrup and honey or with lemonade, glacier mint syrup and peppermint leaves – with these special iced coffee creations, Nespresso advertised its limited iced coffee capsules this past summer. On every Thursday in July, passers-by were invited to taste one of the special summer creations at select Nespresso boutiques all over Switzerland. They were handed biodegradable cups with an invitation for the tasting and a discount voucher worth CHF 5.
We were responsible for the coordination and implementation of the tasting events at the participating boutiques all over Switzerland, including the catering offer and the fitting background music. To draw the attention of passers-by to the tastings, we placed eye-catching branded tricycles at highly frequented spots. We were also in charge of recruiting, outfitting and training the promoters as well as planning their deployment.