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June 2017

Nespresso iced coffee tasting

Nespresso now offers an iced delight: its specially developed blend of coffee could be tasted at 13 select Nespresso boutiques in the form of extraordinary iced coffee creations with lemonade or syrup. We were in charge of implementing the tastings and inviting passers-by for coffee.

Iced Espresso with milk foam, watermelon syrup and honey or with lemonade, glacier mint syrup and peppermint leaves – with these special iced coffee creations, Nespresso advertised its limited iced coffee capsules this past summer. On every Thursday in July, passers-by were invited to taste one of the special summer creations at select Nespresso boutiques all over Switzerland. They were handed biodegradable cups with an invitation for the tasting and a discount voucher worth CHF 5.

We were responsible for the coordination and implementation of the tasting events at the participating boutiques all over Switzerland, including the catering offer and the fitting background music. To draw the attention of passers-by to the tastings, we placed eye-catching branded tricycles at highly frequented spots. We were also in charge of recruiting, outfitting and training the promoters as well as planning their deployment.

 

FACTS

  • 11 cities across Switzerland
  • 34 promotion days
  • 5800 cups distributed
  • 3720 summer coffee creations served
  • 1172 discount vouchers redeemed