NOCCO – Beach event & sampling at Zurich HB

In keeping with the approaching end of summer, we created a beach landscape at Zurich main station. Trivarga AG's mission was to raise awareness of Nocco's energy drinks. We designed and produced a stand that prolonged the summer feeling for a fortnight.

The activation at NoccoBeach consisted of a throwing challenge, where the speed of the thrown volleyball was measured. The winner was able to extend his summer feeling with a travel voucher worth CHF 1,000. In addition, 46,000 Nocco products were sampled by passers-by in just under 2 weeks. In order to generate more traffic at the stand, the campaign was also accompanied digitally with an influencer campaign by SWISSPER.