Promotion-Tools staged an exclusive PR event in the heart of Zurich for the launch of the new "Incredible Burger" from Nestlé's "Garden Gourmet" brand. The hip furniture store "Walter Vintage Möbel & Accessoires" was completely redesigned and decorated with plants to visually reflect the vegan theme of the new "Incredible Burger". Nestlé welcomed around 30 journalists and 15 influencers, who were able to taste the new vegan "Incredible Burger" and ask the people responsible questions.
Promotion-Tools was responsible for the overall concept and event organization. This included location scouting, decoration and branding, setting up the infrastructure, providing the technology, personnel and the entire production. Our logistics department was responsible for receiving the materials, refrigeration logistics and transporting the delivered materials to the location.
