For the Nespresso VERTUO NEXT product launch event, Promotion-Tools installed the world's largest and most innovative coffee capsule at Zurich's main railway station. In addition to tasting the new varieties, visitors were able to immerse themselves in an impressive 360° experience inside the oversized, walk-in capsule. The 360° projections impressively depicted the journey of a coffee drinker through the day as well as the origin of the different Nespresso coffee beans. Potential customers were introduced to the event before and during the event through various physical and digital touchpoints.
