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Volvic degustation

On hot summer days, Volvic provided samples from their tea product line to passers-by at the Zurich Stadelhofen train station and the Lucerne archway and took them on a journey to the volcanic-spring source of their mineral water.

The goal of the activity was to make Volvic Thé and the Volvic brand more well-known and to encourage passers-by to try a sample. At about 30 degrees Celsius, passers-by at the Zurich Stadelhofen train station and the Lucerne archway received a pleasant refreshment: They could choose between the established Volvic tea varieties of mint green tea or peach as well as the new green tea with honey and ginger.

Volvic means land of the volcanoes: Each drop of water originates from one of the largest nature reserves in Europe. Using a fascinating 3D street-art picture, the purity of nature was presented to the passers-by. Those wanting to escape the everyday hectic and dive into the world of the volcano were able to comfortably do so at the stand.

We developed the entire concept and were responsible for its implementation: from the search for a suitable location and to the stand design and implementation on site, including the employment of staff and finding the right outfits for them. Thanks to well-functioning cold-chain logistics, distribution of the refreshments went smoothly, even at such high temperatures.

 

FACTS

  • 17 July, Zurich Stadelhofen train station
  • 21 July, Lucerne archway
  • 46 000 samples distributed