Hornbach opening

For the opening of the Hornbach branch in Affoltern am Albis, we developed a number of activations that encouraged people to participate. The highlight was the competition for the title "Hero or Heroine of Affoltern".

With the new store in Affoltern am Albis, Hornbach's broad product range now covers the commuter zone of Zurich as well. For the opening weekend, we devised various activations and searched for the hero or heroine of Affoltern. A simple competition in which everyone could take part and have the same chance to win. The complete range of products put to use - sawing, drilling, weighing and screwing all took place in the competition arena.


We conceived the activations for the opening weekend and developed the ideas and disciplines for the competition. In addition, we opened a children's workshop, including a project show, to demonstrate how simple tools and products can be used to produce unique pieces of children's furniture.



  • 328 competitors
  • 13 finalists
  • First Prize and attention-grabber: Orange haflinger
  • Approximately 15 pieces of children's furniture per day