With the new store in Affoltern am Albis, Hornbach's broad product range now covers the commuter zone of Zurich as well. For the opening weekend, we devised various activations and searched for the hero or heroine of Affoltern. A simple competition in which everyone could take part and have the same chance to win. The complete range of products put to use - sawing, drilling, weighing and screwing all took place in the competition arena.
We conceived the activations for the opening weekend and developed the ideas and disciplines for the competition. In addition, we opened a children's workshop, including a project show, to demonstrate how simple tools and products can be used to produce unique pieces of children's furniture.