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Rivella billboard refrigerator

In September 2016, the best-known Swiss refreshment drink asked its fans to vote on a new flavor. Mango won out – the newly launched flavor was promoted with a new marketing campaign.

Rivella created a campaign under the motto “Switzerland speaks Mango”, with which exotic-sounding phrases, that are actually Swiss German, were prominently featured. Aside from the classical advertising channels, the action package was complemented with an ambient promotion in which a refrigerator camouflaged as a billboard and containing Rivella Mango produced surprised reactions from passers-by. Music played from the billboard - curious passers-by opened the refrigerator and were able to enjoy a new Rivella Mango.

We supported Rivella in carrying out this ambient promotion. Our production department designed the refrigerator and ensured that everything ran smoothly.