Delica –
CoffeeB x Illy

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Our mission is to bring brands to life. Touching, smelling, tasting - so that your customers not only take your products home with them, but also a sustainably anchored story. For our client Delica, we designed such an experience in two train stations. 

During the tasting campaign for the new CaffeeBalls from CoffeeB x Illy, we carried out a total of 27 assignments and were able to conduct around 600 coffee tastings with passers-by. We also presented a Swiss latte art champion. To increase customer interaction, we also organized a wheel of fortune competition in which 300 coffee machines were raffled off.

We took care of the entire concept, production, personnel planning, location search, implementation, coordination and logistics. The highlights for passers-by were a large CoffeeBall balloon, a photo booth and our latte art champion who enchanted the CoffeeB coffees.

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Conception

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Production

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Planning & Coordination

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Staffing

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Implementation

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Logistics

TOUCH
TOUCH

Coffeetradition meets Coffeeinnovation

- Illy with CoffeeB

TOUCH
300 Coffee machines
2 Train stations
>600 Tasting
More Work