For Chainsaw, V2 Tobacco's new snus brand, we created and produced a trade fair stand for this year's Man's World. Chainsaw stands for strengh and freshness and manliness and exceeds all existing experiences with snus by far. Our challenge was to bring that feeling alive.
The chainsaw became our inspiration for the entire brand experience; stand design and activations. It was all about sawing, wood chips and manly fun. Within a saw contest we were looking for the fastest sawers of them all.