Canon – QR code marketing at the POS

We launched a pilot project with Canon on the subject of QR code marketing at the POS. In 10 Fust stores, we have equipped the product shelves with QR codes that link to detailed information on the respective products. 

A measure with great digital potential that is also good for the environment. QR codes placed on products create an additional digital touchpoint and enable ads to be displayed on social media via retargeting.