Rivella -
AI Tattoos at the Greenfield Festival

In collaboration with Misfit, we implemented the festival activity for Rivella at various festivals, including the Greenfield Festival. Festival visitors were able to have their photo taken at the Rivella stand. The photos were analyzed by an AI to create individual style profiles. Based on this, the AI generated unique, customized tattoos.

In addition, visitors could choose from four exclusive Rivella tattoo designs that reflected Rivella's colorful and refreshing brand identity. These tattoos could be applied directly at the stand, according to the motto: "Make it colorful." This interactive experience made the Rivella stand a highlight and created unforgettable memories.