Coca-Cola HBC –
Launch Vitaminwater

For the launch of Vitaminwater by Coca-Cola HBC, we designed, planned and implemented a nationwide roadshow. From conception and consulting to production and execution, we took on the complete implementation together with our partner agency Rawcut. The stand is accessible from several sides, offers a different activity on each side and thus supports the respective varieties with different moods.

From writing postcards to tasting sessions to the Selphy Wall, a wide variety of activities were combined in one stand, attracting the attention of many passers-by and creating countless tasting moments.