Volvic Thé – refreshment from within the volcano


Volvic Thé – Erfrischung aus dem Inneren des Vulkans

On a hot summer's day, Volvic provided refreshments to pedestrians at the Zurich Stadelhofen train station and the Lucerne Torbogen, handing them Volvic Thé samples and taking them on a journey to the volcanic spring of Volvic mineral water.

At about 30 degrees Celsius, pedestrians at the Zurich Stadelhofen train station and the Lucerne Torbogen received a pleasant refreshment: they could choose between the established Volvic Thé varieties of green tea with mint as well as peach and the new green tea with honey and ginger. Volvic stands for the land of the volcanoes: each drop of water originates from one of the biggest nature reserves in Europe. Using a fascinating 3D street art picture, the purity of nature at the Volvic spring was presented to the passers-by.

Promotion-Tools developed and implemented the entire concept for its client, Evian-Volvic. Having the overall event responsibility comprised the search for a suitable location, the stand design and the implementation on site, including employment of staff and finding the right outfits for them. Thanks to the well-functioning cold chain logistics, the distribution of the refreshments went smoothly, even at such high temperatures, and Volvic has achieved its goal of promoting its brand and especially Volvic Thé.