Passers-by were invited to sing karaoke in Swiss railway stations against a tropical backdrop to promote the product launch of Rivella Mango.
“Switzerland speaks Mango” – and passers-by at 7 Swiss railway stations were privileged to discover that this exotic language is also fun to sing as part of the Rivella Mango product launch promotion. As they passed, they were given Rivella Mango samples and were invited to sing a tropical summer hit karaoke-style.
Promotion-Tools took overall responsibility to ensure that the campaign ran smoothly, selected the optimum distribution points and guaranteed glitch-free logistics for over 500 000 chilled samples. Songs including lyrics were produced quickly for karaoke activation, and the necessary song rights were organised. The Karaoke-Live app including registration, lead generation and social media integration was developed in-house. And they coordinated a team of 251 promoters from their own staff pool.