Already back in 1876, Georges Hermann Mumm was decorating his bottles of Champagne with a red ribbon. Why? It is reminiscent of the highest French orders of knighthood and symbolises the motto and quality of G.H.MUMM champagne: "Only the best!"
Fully in keeping with the demands of best quality, our sales agents, hostesses and hosts presented the wide range of G.H.MUMM products with their customary professionalism. Thanks to the tasting sessions in a number of Manor branches in French-speaking Switzerland and Ticino, we were able to leave a lasting impression of the G.H.MUMM brand. Our logistics department played a major role in this regard as they ensured that everything went off smoothly. The entire promotion was a success, as confirmed by the sales figures: Brut Cordon Rouge, Brut Rosé and Magnum Brut Cordon Rouge went down very well with consumers.
We came up with something special for the degustation by reviving an old ritual from the house of MUMM: opening the bottles of Champagne with a sabre.