Under the motto “Show us your Move and become a Rivella Poolhero”, Rivella launched a refreshing summer 2015 campaign in partnership with Bendrit Bajra, a well-known social media star. Rivella encouraged the Swiss through the different challenges and looked for the coolest jump.
Even in the coldest parts of Switzerland, it can be really hot in Summer, so hot that only water or Rivella can bring a bit of freshness. The thirsty passers of the 8 cities enjoyed the distribution of nearly 800,000 samples. Meanwhile, the true freshness was participating in the slackline-challenge. The slackline was hung above a shallow swimming pool and one who did not master the swing of the slackline was soaked in fresh water. This refreshing challenge really created the event and the winners were happy to receive #POOLHERO-Outfits worth CHF 50.-
Within just two months, Promotion-Tools was able to have an extremely satisfying result. From the development of this idea to its implementation and realization, we have worked with great enthusiasm on this big and eventful project.