Smell, hearing, touch and sight – the journey of the senses! The campaign animation Surprise Packet brought the young and old together – Switzerland in a collective fever.
In 8 stations and 27 Migros shops, passers-by partook in a journey with their senses in order to recognize several Migros products. Nobody left empty handed! If the client was able to recognize the product, he would receive a bag full of Migros products, if not, he would be given a sticker book. For a month, for each purchase at the Migros, stickers could be collected. Indeed, a sticker book could be exchanged with a surprise packet, which wowed the customers with its delicious products.
This promotion was an absolute success! During their shopping at the Migros, participants had a lot of fun to live this journey and to collect stickers in order to get a surprise packet in return.