Taking a spin in extraordinary fashion. The new, powerful Jeep models were available to the 240,000 visitors to the Montreux Jazz Festival in 2015 for an incredible test drive.
Our charming hostesses presented the new Jeep models to festival-goers and crowned off the promotional event. Thanks to their professional appearance and the training carried out in advance, a large number of passers-by were inspired to take a test drive, register and enter the competition.
A further highlight was the Mogee system where visitors played the song “Smoke on the Water” themselves by touching the Jeep.
In terms of image promotion and ensuring the event ran smoothly, our 20 hostesses and hosts optimally complemented our customer's presentation over 16 days.
FCA Switzerland SA