The new feminine scent from the house of Yves Saint Laurent has been launched - Manifesto YSL. 12 hosts travelled throughout Switzerland as ambassadors, stopping off at 54 perfumeries and surprising the sales personnel.
The product presentation was perfectly staged. Our ambassadors did not come empty handed: besides numerous product samples they also distributed brochures, armbands or flower brooches. The new spot for Manifesto YSL was exclusively presented on the iPad and a Polaroid photo captured the moment.
The ladies in particular were delighted by the men's visit. The surprise effect was great. A product launch with a difference!