In Switzerland, over 60% of people do not use moistened toilet tissue. That's about to change! Our strategy is: take one and try it out.
It was in the middle of hectic train stations and shopping centres that we launched the world of Hakle® Moist. Promoters interacted with passers-by, engaging with them and giving them sample packs to take home. The campaign took place across Switzerland.
"They give you that shower-fresh feeling" or "they are much softer and gentler than you'd think". These are just some of the responses to be heard in bathrooms throughout Switzerland.