"There's a cool summer breeze and the smell of fresh basil and finely chopped Parma ham in the air..." No, we were not at the weekly market in Luino, but at the 'Bella Italia' promotional stand in Migros.
Italian character straight of a picture book - or rather a cookbook.
With charm and lots of Mediterranean enthusiasm, our saleswomen and salesmen working in pairs sold delicious Beretta salami, Parma ham and everything close to an Italian grandmother's heart. They also encouraged customers to take part in the Migros competition.
This very extensive and lively promotion was run in 53 Migros branches and left a lasting and positive impression with customers, which was also confirmed by the increased turnover figures. Live marketing at the highest level.