As part of the rebranding process to turn Orange into Salt, we were given the opportunity to manage the very first promotion of the new Salt Magazine. The aim was to achieve maximum visibility in the distribution areas within SBB regulations. In order to give the project the appropriate morning touch, cooperation with Valora enabled us to offer passers-by added value in the form of a coffee voucher along with the magazine. The voucher could then be redeemed directly at branches of Spettacolo and Brezelkönig at the respective train stations.
Promotion-Tools was responsible for the creation and production of all advertising materials such as the paper sleeve voucher, roll-ups, A4 display, coffee cup sleeves and employee branding. We also developed some special sampling carts, just under three metres in height, which more than helped us meet our desired goal of maximum visibility. The big logistical challenge was efficiently mastered by our internal specialists.
A hefty 75,000 magazines were distributed at the main train stations in Zurich, Bern and Geneva, and the target return rate of distributed coffee vouchers exceeded 5%.